Coldwell Banker has gone against the grain in the real estate category by highlighting the emotion rather than the transaction of home buying. There are no realtors shaking hands with new owners over a “sold” sign to be seen.
The advertising agency Siltanen & Partners in their award winning commercial tells the story of two lost souls finding each other at a pivotal time. The result is heartwarming on the grab-a-tissue level. Animals rescuing people, just as much as the other way around, isn’t a new concept for ads, branded content and PSAs. But it’s no less affecting in this case.
Ralph Waldo Emerson most notably penned the phrase “A house is made with walls and beams; a home is built with love and dreams.”
While a roof over our head provides shelter, it is the love inside the home that makes it a refuge. While the walls of a house protect us from the elements, it is the love inside the home that protects us from everything else. While the foundation of a house keeps our feet out of the mud, it is the love inside the home that carries us over all of the other obstacles in life.
At Coldwell Banker, our calling is to help people find a place to call home, and if love is what makes a house a home, we wanted our campaign to highlight how even the smallest of things can fill it with love. This year our campaign was created to remind everyone that home is the place where love resides, and those looking to add more love into their lives need only look at adding a small addition to it – a four-legged one. A dog’s unconditional love, eternal forgiveness and innate ability to help you melt the day’s stress away is what can turn any day, regardless of its troubles, into a joyful occasion upon entering that front door.
The physical and emotional shelter that home provides is one of the single greatest investments anyone can make, and adopting a dog into it makes it even more valuable. Find out how you can help find homes for adoptable dogs through the Coldwell Banker Homes for Dogs Project at coldwellbanker.com/homesfordogs or locally at North Country Animal League (NCAL) our local shelter.
Whether love is represented by family, friends, passion or even a furry friend, we hope your home is filled with “Somebody to Love.”